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In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today.Loyalty management is increasingly identified with the design and

Title : Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences
Author : Cristina Ziliani
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 06, 2021

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