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Excerpt from Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing ResearchBefore discussing procedures for measuring attitudes, we should briefly examine the concept of attitude itself. The number of definitions of attitude that have been proposed is vast- ln 1935 Allport was able to find more than one hundred different definitions that had

Title : Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research (Classic Reprint)
Author : Alvin J. Silk
Language : en
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Type : PDF, ePub, Kindle
Uploaded : Apr 06, 2021

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